Asia’s biggest digital entertainment festival IndiaJoy, ended on a high note. This year the event focussed on ‘Virtual is Reality”. The 4 day event which began on 16th of November attracted global leaders representing VFX, Gaming, Animation, OTT and from the film business.
Among the biggest takeaway was the MoU signing between the Government of Telangana and Mobile Premier League (MPL), Asia’s largest esports and skill gaming platform is the presenting sponsor of IndiaJoy 2021. The 4 day annual event was hosted by Telangana Virtual Animation and Gaming Association (TVAGA) and supported by the Government of Telangana. MPL is the presenter of the event.
The Inaugural of Indiajoy was a physical event followed by 3-day (17 th to 19th November) virtual event featuring Keynote and a fire chat session by Mr. Biren Ghose Country Head-Technicolor India, Chairman-CII National AVGC Sub Committee on the VFX topic India: The Next Hub of Online Gaming & eSports alongside Mr. Sai Srinivas, Co-Founder and CEO Mobile Premier League.
eSports will be the catalyst to build world champions in India – Leander Paes at IndiaJoy
Among the highlights of the day include a fire chat session which will feature India’s Ace Tennis Player Mr. Leander Paes who will share his insights and knowledge on “How Tech and eSports made sports practice and mastery easy”. There will also be a session by Aha 2.0 on OTT and a showcase of Desi Toons’ Maha Ganesha.
The digital entertainment festival, IndiaJoy is in its fourth edition, is bringing together businesses, business leaders, content creators, professionals across gaming, animation, digital media, and entertainment sectors, and will feature VFX, OTT Pulse, Influencer Conference, and DesiToons.
In the past three editions, IndiaJoy has played a significant role in boosting the AVGC sector in Asia. It has also helped shine a spotlight on the city of Hyderabad as one of the important hubs in the global digital entertainment industry. The Media & Entertainment sector is expected to grow at a CAGR of 13.7% to reach INR2.23 trillion (US$30.6 billion) by 2023.
Government of Telangana and MPL Sign MoU to set up 500 seat facility in Hyderabad at IndiaJoy
Shri K T Rama Rao, Minister for Municipal Admin & Urban Dev, Industry & Commerce, ITE&C, Government of Telangana, says Telangana Government has been at the forefront of harnessing the new digital entertainment revolution that requires a state to promote the use, adoption, and adaptation of cutting-edge technologies. We continue to build a robust ecosystem, infrastructure base to promote leading-edge technologies which is a must for success. Initiatives such as Image Towers and hosting global scale events like IndiaJoy which encompass Animation, VFX, OTT, and Gaming have catalysed the growth of the sector both in Hyderabad and in India. Our vision is to make IndiaJoy an event that the world looks forward to every year.”
Shri.Jayesh Ranjan, Principal Secretary of the Industries & Commerce (I&C) and Information Technology (IT) Departments, Government of Telangana says. “India has lately seen tremendous growth in the creative tech & digital sector (AVGC Sector) with an estimated reach of 3 Lakh Crore (approx. USD 44 Billion) by 2024. Hyderabad has always been the epicentre of growth in this sector & Telangana Govt has played a key role in promoting this ecosystem. Now we are at a juncture witnessing rapid growth, it entails a lot of strategic value to keep the momentum by continuing to support such a mega event like India Joy.”
“Green Gold Studios has contributed to bringing the best creators, producers, broadcasters, business and creative heads onto a single platform. IndiaJoy was established to celebrate the success of the industry, exhibit the talent within it and provide a space for the leaders of the AVCGI to deliberate the way forward. We have accomplished all that in our previous editions, and we look to continue building the event to encompass more ideas, individuals and technology.” Rajiv Chilaka, Mentor, TVAGA, Founder & MD, Green Gold Studios.
IndiaJoy 2021: Biren Ghose, VFX evangelist urge Government ot build 1 Million Square Foot Space for VFX
In his inaugural address Shri. KT Rama Rao, IT Minister, Government of Telangana, said “This very event, I was confident that this will become a signature event for the image industry and then build a strong reputation as an aggregator of different domain events that used to take place separately. Success has been our homegrown champion show to being whose Netflix debut has gone on to set multiple records within Rajiv and the theme of Green Bowl.
The Minister further said, Hyderabad based gaming companies have also made the best of the new market opportunities created during the pandemic. 45 companies have chosen Hyderabad as their destination in the gaming sector in the last two years making the total 80 getting companies.
A recent study has shown that India’s active Internet user base is expected to reach 900 million by 2025, a 45% increase since the last year. The image sector itself is growing at 9. Percent and is expected to reach rupees three lack growth or 44 billion U.S. dollars.
He added further added, by 2024, with a compounded annual growth rate of 13.5% this is staggering statistics with 900 million users, a growth of almost 13.5% very few sectors across the world achieve.
Telangana VFX, Animation and Gaming Association (TVAGA) President Rajiv Chilaka in his address said “The pandemic has given us an opportunity to create IndiaJoy 2021 and bring the tech community together on a wider, far impacting stage, with a click of a button,” He added “IndiaJoy this year highlights ‘Virtual is a Reality”, and the foundation of this biggest digital entertainment festival – innovation, networking, collaboration – remains ever strong and robust.” Rajiv said.
“2020 was tough for the industry including ours, while gaming animation, VFX suffered because shooting stopped. The industry witnessed a decline of 10% growth. But the good thing is that companies invested into R&D and IP and innovated the current business plans, which will yield great results in the future.” Rajiv Chilaka added.
Sridhar Muppidi, VP TVAGA said – we have a forward-thinking government. The support has been immense, IndiaJoy is the second-largest event in Asia. We are creating an ecosystem that looks very promising.
BIREN GHOSE Chairman CII National Committee for AVGC & Country Head – Technicolor India, in his keynote address said “Telangana has shown strong strategic intent in partnering industry and academia with enabling policy and infrastructure support to take the games, VFX and animation industries to new levels of performance. IndiaJoy is the forum that celebrates the milestones and acts as a torchbearer for the state. Connections & collaborations are what I hope to see flourish at this year’s event.”
The future is going to be about skills, AVGC has gone through steep revolutions. We believe drop-out from schools, and women if absorbed into the system will provide a huge thrust to the industry. Our first request to the Government of Telangana is to create an infra, and announce AVGC as an infra industry, we also need to scale talent, and become the epicenter and hub of AVGC and further the brand Hyderabad. We need 100 million square feet much more than the image towers that we have now. Biren Ghose added.
Attendees saw an intriguing panel discussion by leading influencers on social media at the InfluencerCon panel discussion where they discussed “How to create engaging content, and monetizing Content” moderated by Mr. Ravi, the panelist included leading YouTuber Ms. Meenakshi.
This was followed by a Fire Chat discussion in India: The next hub of online gaming and esports by Mr. Sai Srinivas, Co-Founder and CEO · Mobile Premier League (MPL). The panelist talked about the emergence of the industry and how they are shaping the industry in the future.
In the entertainment session, leading names from the Indian Film Industry discussed the challenges and opportunities. The fire chat session Directors Panel Mr. Ram Ganapati Rao, Mr. Praveen K, Mr. Mallik Ram, and Mr. Tharun Bhascker.
In the film showcase by Mr. Sudheer Babu presented his insight into filmmaking and the art of films.
The Highlight of the events included a session: How Technology & esports made sports practice & mastery easy in which Ace Indian Tennis Player Leander Paes addressed a packed gathering.
IndiaJoy is an amalgamation of world-leading digital entertainment technologies that brings the best of VFX, Animation, OTT, Games, Movies, TV, Comics, Animation, and Culture from the world.
The 4-day event featured talks, workshops, a keynote from the field of VFX, Desi Toons and OTT Pulse on all following days the sessions will be on a digital. To attend the digital event, please click https://indiajoy.in/ to register
Since its inaugural edition, IndiaJoy enjoyed a record-high number of visitors to attract more than 30,000 plus participants, visitors, and global delegates. Including, attracting investments of USD10 million for the past 3 years and catalyzing the emergence of startups.
The Indian Media and Entertainment industry is witnessing a new era of game-changing development and IndiaJoy will see pioneers from the sector sharing their insights. In the past editions, IndiaJoy attracted exhibitors from across the globe, including Adobe, Netflix, Sony, British Columbia, Moiba, Gametion, Australian Trade Commission, Victoria Trade, Unity Epic, and Homa Games. This edition of IndiaJoy is expecting international participants from more than 50+ countries and globally recognised, prominent AVGC and many tech giants are set to share advancements in new and emerging technologies.
